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Shopper Marketing

- A How-To Business Story

Bag om Shopper Marketing

Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781631573576
  • Indbinding:
  • Paperback
  • Sideantal:
  • 265
  • Udgivet:
  • 30. januar 2016
  • Størrelse:
  • 296x206x17 mm.
  • Vægt:
  • 428 g.
Leveringstid: 2-3 uger
Forventet levering: 22. januar 2025
Forlænget returret til d. 31. januar 2025
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Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.

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