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Strategic Corporate Communication

af Richard (Sydney Stanton
Strategic Corporate Communication af Richard (Sydney Stanton
Bag om Strategic Corporate Communication

Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137544070
  • Indbinding:
  • Paperback
  • Sideantal:
  • 210
  • Udgivet:
  • 4. oktober 2016
  • Udgave:
  • 12017
  • Størrelse:
  • 237x160x18 mm.
  • Vægt:
  • 354 g.
  • BLACK WEEK
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Leveringstid: 2-3 uger
Forventet levering: 13. december 2024

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Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

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