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Strategic Event Leveraging

- Models, Practices and Prospects

Bag om Strategic Event Leveraging

This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781789247855
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 9. november 2021
  • Størrelse:
  • 251x197x18 mm.
  • Vægt:
  • 612 g.
  • BLACK WEEK
  Gratis fragt
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Strategic Event Leveraging

This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.

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