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Strategic Marketing for Libraries

- A Handbook

Bag om Strategic Marketing for Libraries

Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780313244056
  • Indbinding:
  • Hardback
  • Sideantal:
  • 229
  • Udgivet:
  • 4. februar 1988
  • Størrelse:
  • 230x150x14 mm.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 5. december 2024

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Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic.

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