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Technical Marketing Communication

- A Guide to Writing, Design, and Delivery

Bag om Technical Marketing Communication

Toothpaste... disposable razors... security systems... farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781631572661
  • Indbinding:
  • Paperback
  • Sideantal:
  • 160
  • Udgivet:
  • 30. april 2016
  • Størrelse:
  • 229x152x8 mm.
Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025

Beskrivelse af Technical Marketing Communication

Toothpaste... disposable razors... security systems... farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials.

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