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The Age of Persuasion

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The ad men behind the popular Canadian radio show "The Age of Persuasion" share the back-room story of modern marketing. From the early players to the Mad Men of the 1960s and beyond, this work provides an entertaining--and eye-opening--look at a world driven by marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781582437248
  • Indbinding:
  • Paperback
  • Sideantal:
  • 354
  • Udgivet:
  • 1. maj 2011
  • Størrelse:
  • 152x21x229 mm.
  • Vægt:
  • 575 g.
  • BLACK WEEK
Leveringstid: 2-3 uger
Forventet levering: 13. december 2024

Beskrivelse af The Age of Persuasion

The ad men behind the popular Canadian radio show "The Age of Persuasion" share the back-room story of modern marketing. From the early players to the Mad Men of the 1960s and beyond, this work provides an entertaining--and eye-opening--look at a world driven by marketing.

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