The Birth of a Consumer Society

This enormously influential book by three leading historians was a revolution in the understanding of commercialisation and the economy, entrepreneurship, innovation, and the consumer revolution.
Neil McKendrick studies the fashion and the pottery industries, and created a new framework for enquiring into fundamental issues. John Brewer examines the commercialisation and politics. J.H. Plumb considers the social; changes brought about by commercialization, looking in particular at leisure, the ‘new world’ of children, and the acceptance of modernity.