The Color Line and the Assembly Line

"Indispensable as a case study of one multinational corporation's construction of social identities in very different countries and contexts, The Color Line and the Assembly Line also presents an exemplary, original, and generative model for analyzing how racial capitalism requires a complex interplay of sameness and difference for the purposes of both capital accumulation and ideological legitimation."--George Lipsitz, author of How Racism Takes Place "If you think you know Fordism, think again. Elizabeth Esch offers a compelling new history of the style of mass production, social discipline, and consumerism that Henry Ford introduced not just to his Michigan auto plants but to the world. But where most have seen in Fordism a rationalized, impersonal, even potentially progressive American economic system, Esch reveals a transnational regime of white supremacy that sorted workers into racial categories for varying degrees of supervision, coercion, exploitation, and oppression. Tracing the history of Fordism from Detroit, Michigan, to KwaFord, South Africa, to Fordlandia, Brazil, to Hitler's Berlin, Esch shows how racism is not an atavistic remnant destined to disappear with the progress of capitalist rationality, but an integral part of that capitalist rationality. The Color Line and the Assembly Line is history of capitalism at its best."--Andrew Zimmerman, author of Alabama in Africa: Booker T. Washington, the German Empire, and the Globalization of the New South