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The Definitive Guide to Brand Building

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Describes the process of establishing brand equity and maintaining, and growing the value of the company's brand portfolio. The book contains a plethora of examples of well known brands and their brand equity strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781524955588
  • Indbinding:
  • Paperback
  • Sideantal:
  • 277
  • Udgivet:
  • 17. januar 2018
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 16. december 2024
Forlænget returret til d. 31. januar 2025

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Describes the process of establishing brand equity and maintaining, and growing the value of the company's brand portfolio. The book contains a plethora of examples of well known brands and their brand equity strategies.

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