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The Longevity Economy

- Inside the World's Fastest-Growing, Most Misunderstood Market

Bag om The Longevity Economy

Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781610396639
  • Indbinding:
  • Hardback
  • Sideantal:
  • 352
  • Udgivet:
  • 30. november 2017
  • Størrelse:
  • 241x163x35 mm.
  • Vægt:
  • 570 g.
  • BLACK NOVEMBER
Leveringstid: Ukendt - mangler pt.

Beskrivelse af The Longevity Economy

Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.

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