The Modern Poster (1895)

The Modern Poster, written by Arsene Alexandre and originally published in 1895, is a comprehensive guide to the art and design of posters. The book explores the history of posters, from their early days as simple advertisements to their emergence as a sophisticated art form. Alexandre covers the key elements of poster design, including typography, color, composition, and imagery, and provides numerous examples of effective poster designs from the late 19th century. The book also includes a discussion of the social and cultural significance of posters, and their role in shaping public opinion and attitudes. Overall, The Modern Poster is a valuable resource for anyone interested in graphic design, advertising, or the history of visual communication.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.