The Moral Advantage - How to Succeed in Business by Doing the Right Thing

The Moral Advantage shows how to achieve success in the business world without compromising moral convictionsIn fact, it describes ways in which moral insights can be used to gain a competitive advantage-for example, through the creative use of moral imagination to develop highly marketable products and services. By showing how to employ rather than trade off moral standards, The Moral Advantage offers a formula for building a business career that is both personally and materially rewarding.