The Natural Beauty Solution

¿Organic farm¿to-table trend has consumers craving beauty products as pure as the food they eat.
¿The natural beauty path can be daunting and confusing, Natural Beauty Reset provides an easy­to­follow set of instructions for creating a basic collection of beauty care products that allows beginners to begin slowly without being overwhelmed.
¿Natural ingredients has been one of the hottest trends in 2013 and 2014 in the $120 B personal care product industry.

¿Personal care products that use natural ingredients are expensive; the DIY route is ideal in tighter economic times and is ideally targeted to a younger hands-on/maker demographic.

¿London Telegraph declared ¿¿2014 is shaping up to be one of the best years yet for natural beauty.¿

¿Product developers and manufacturers are trying to innovate with vegetable oils and butters like sunflower and shea, and natural gums ¿ the same ingredients found in a Natural Beauty Reset.
Audience
¿Women, mothers, and families already making an effort to improve their health
¿Followers of an organic and healthy lifestyle
¿Health conscious and frugal DIY-ers