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The New Public

- Professional Communication and the Means of Social Influence

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Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780521481465
  • Indbinding:
  • Hardback
  • Sideantal:
  • 348
  • Udgivet:
  • 4. september 1997
  • Størrelse:
  • 157x236x26 mm.
  • Vægt:
  • 651 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025

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Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.

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