The Professional Referral Solution: Residential Real Estate Through Networking, an Alternative to Cold Calls

This book is intended for real estate team leaders as well as agents who are looking to expand their business and searching for a systematic approach to generating somewhat automatic and consistent sales-not leads, but listings! Lead generation is not a one-size-fits-all approach. Cold calling and door knocking are proven methods but also result in high agent turnover, continuous recruiting, typically a low sales volume per team member, and face it...most agents hate it. Discover an alternative in the form of building a professional referral network. Why knock on 25 doors looking for a client when you could knock on 1 door and receive 25 referrals?