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Total Quality Marketing

- The Key to Regaining Market Shares

Bag om Total Quality Marketing

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899308937
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 30. september 1994
  • Størrelse:
  • 229x152x15 mm.
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 23. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Total Quality Marketing

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.

Brugerbedømmelser af Total Quality Marketing



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