Udvidet returret til d. 31. januar 2025

Tourism and the Branded City

- Film and Identity on the Pacific Rim

Bag om Tourism and the Branded City

Comparing the Pacific Rim cities, this book examines world city branding. It not only analyses the city branding of these cities from the researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer insights to place branding and marketing in general.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780754648291
  • Indbinding:
  • Hardback
  • Sideantal:
  • 234
  • Udgivet:
  • 28. oktober 2007
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 476 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 2. december 2024

Beskrivelse af Tourism and the Branded City

Comparing the Pacific Rim cities, this book examines world city branding. It not only analyses the city branding of these cities from the researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer insights to place branding and marketing in general.

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