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Trust as an element of customer loyalty in tourism destinations

af Benedikt Müller
Trust as an element of customer loyalty in tourism destinationsaf Benedikt Müller
Bag om Trust as an element of customer loyalty in tourism destinations

The aim of this work with the title ¿Trust as an element of customer loyalty in tourism destinations ¿ Exemplified on the case of Dubai¿ is to introduce the psychological construct of trust into destination management and to show how it is used to enhance customer loyalty. The focus lies on Dubai as a tourism destination and its methods. The research question is: ¿How is Dubai building up trust to enhance customer loyalty?¿

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9786202211338
  • Indbinding:
  • Paperback
  • Sideantal:
  • 112
  • Udgivet:
  • 23. februar 2018
  • Størrelse:
  • 150x7x220 mm.
  • Vægt:
  • 185 g.
  • BLACK WEEK
Leveringstid: 2-3 uger
Forventet levering: 14. december 2024
Forlænget returret til d. 31. januar 2025

Bag om Benedikt Müller

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Beskrivelse af Trust as an element of customer loyalty in tourism destinations

The aim of this work with the title ¿Trust as an element of customer loyalty in tourism destinations ¿ Exemplified on the case of Dubai¿ is to introduce the psychological construct of trust into destination management and to show how it is used to enhance customer loyalty. The focus lies on Dubai as a tourism destination and its methods. The research question is: ¿How is Dubai building up trust to enhance customer loyalty?¿

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