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Urban Events, Place Branding and Promotion

- Place Event Marketing

Bag om Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138354395
  • Indbinding:
  • Hardback
  • Sideantal:
  • 206
  • Udgivet:
  • 7. oktober 2019
  • Størrelse:
  • 242x162x14 mm.
  • Vægt:
  • 488 g.
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 16. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

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