Valente TV

This paper is a case study of TV Valente, a community TV experience in the municipality of Valente in the semi-arid region of Bahia. The purpose of the study is to discuss the role played by TV during its existence and to analyze how it was managed and sustained, as well as the participation of the community in its programming. To this end, semi-structured interviews were conducted with people who worked at the TV and representatives of APAEB, the founding organization. The theoretical basis used were studies by authors who discuss civil society, community communication and its aspects in terms of management, participation and sustainability, as well as an analysis of documents and audiovisual archives to better understand its operating process. At the end of the studies, it was possible to see that TV really did have a community focus, its management was shared between APAEB and the professionals responsible for producing the programs, and the space for the population's participation was guaranteed in its programming.