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Wanghong as Social Media Entertainment in China

Bag om Wanghong as Social Media Entertainment in China

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030653750
  • Indbinding:
  • Hardback
  • Sideantal:
  • 197
  • Udgivet:
  • 26. februar 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025

Beskrivelse af Wanghong as Social Media Entertainment in China

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

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