Udvidet returret til d. 31. januar 2025

Who's Listening?

- The Story of BBC Audience Research

Bag om Who's Listening?

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138215689
  • Indbinding:
  • Paperback
  • Sideantal:
  • 220
  • Udgivet:
  • 10. april 2018
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 317 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 28. november 2024

Beskrivelse af Who's Listening?

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

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