Writings on Marketing: Research Journey of an academician from 2002 to 2015

This book consists of the papers which I have presented at various National and International Conferences, and which were not published by the organizers of these conferences. At the most, a small abstract of these papers were published in the book of abstracts which they called as souvenir, or book of abstracts. So, I am here with this book consisting of my papers which were not published but presented at various National and International Conferences, majorly in India, and one outside India. It imparts majorly conceptual and some empirical aspects of the research angles which I have explored between 2002 and 2015 during which the papers were presented. Readers will get to know how various disciplines of management in general and marketing in particular were active in theory as well as practice, and how these can be further researched for the use of all stakeholders in business as well as society.