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A Chronology of Health Care Marketing Research

af Dawn Iacobucci

indgår i Foundations and Trends (R) in Marketing serien

A Chronology of Health Care Marketing Research af Dawn Iacobucci
Bag om A Chronology of Health Care Marketing Research

Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research at the nexus of marketing and health care.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680836301
  • Indbinding:
  • Paperback
  • Sideantal:
  • 474
  • Udgivet:
  • 20. december 2019
  • Størrelse:
  • 156x234x4 mm.
  • Vægt:
  • 680 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 11. december 2024

Bag om Dawn Iacobucci

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Beskrivelse af A Chronology of Health Care Marketing Research

Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research at the nexus of marketing and health care.

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