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Advances in Advertising Research X

- Multiple Touchpoints in Brand Communication

Bag om Advances in Advertising Research X

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658248772
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 15. oktober 2019
  • Udgave:
  • 12019
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 457 g.
  • BLACK WEEK
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

Beskrivelse af Advances in Advertising Research X

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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