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Advances in Kaiyu Studies

- From Shop-Around Movements Through Behavioral Marketing to Town Equity Research

Bag om Advances in Kaiyu Studies

The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789811317385
  • Indbinding:
  • Hardback
  • Sideantal:
  • 467
  • Udgivet:
  • 20. februar 2019
  • Udgave:
  • 12018
  • Vægt:
  • 1101 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 26. november 2024

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The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT).

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