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Ambush Marketing and Brand Protection

Bag om Ambush Marketing and Brand Protection

The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780198845201
  • Indbinding:
  • Hardback
  • Sideantal:
  • 656
  • Udgivet:
  • 4. marts 2021
  • Udgave:
  • 3
  • Størrelse:
  • 180x255x40 mm.
  • Vægt:
  • 1280 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

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The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

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