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American Patriotism and Corporate Identity in Automobile Advertising

- "What's Good for General Motors Is Good for the Country and Vice Versa?"

Bag om American Patriotism and Corporate Identity in Automobile Advertising

The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631776940
  • Indbinding:
  • Hardback
  • Sideantal:
  • 362
  • Udgivet:
  • 14. marts 2019
  • Udgave:
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 536 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

Beskrivelse af American Patriotism and Corporate Identity in Automobile Advertising

The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.

Brugerbedømmelser af American Patriotism and Corporate Identity in Automobile Advertising



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