Udvidet returret til d. 31. januar 2025

Bank Marketing for the 90's

- New Ideas from 55 of the Best Marketers in Banking

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471522645
  • Indbinding:
  • Hardback
  • Sideantal:
  • 228
  • Udgivet:
  • 30. maj 1991
  • Størrelse:
  • 160x235x25 mm.
  • Vægt:
  • 425 g.
  • BLACK WEEK
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Leveringstid: 2-3 uger
Forventet levering: 17. december 2024
Forlænget returret til d. 31. januar 2025

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.

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