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Brains Behind Great Ad Campaigns

- Creative Collaboration Between Copywriters and Art Directors

Bag om Brains Behind Great Ad Campaigns

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780742555518
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 16. juli 2009
  • Størrelse:
  • 150x228x18 mm.
  • Vægt:
  • 364 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 17. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Brains Behind Great Ad Campaigns

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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