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Brand Attachment

- Construct, Consequences and Causes

af C. Whan Park, Joseph Priester, Deborah J. McInnis

indgår i Foundations and Trends (R) in Marketing serien

Brand Attachment af C. Whan Park
Bag om Brand Attachment

Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601981004
  • Indbinding:
  • Paperback
  • Sideantal:
  • 52
  • Udgivet:
  • 12. januar 2008
  • Størrelse:
  • 235x161x3 mm.
  • Vægt:
  • 98 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 27. november 2024

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Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.

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