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Brand Communities for Fast Moving Consumer Goods

- An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer

af Sandra Meister
Brand Communities for Fast Moving Consumer Goods af Sandra Meister
Bag om Brand Communities for Fast Moving Consumer Goods

In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834940544
  • Indbinding:
  • Paperback
  • Sideantal:
  • 292
  • Udgivet:
  • 7. april 2012
  • Udgave:
  • 2012
  • Størrelse:
  • 152x213x18 mm.
  • Vægt:
  • 416 g.
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 16. december 2024
Forlænget returret til d. 31. januar 2025

Bag om Sandra Meister

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In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members.

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