Udvidet returret til d. 31. januar 2025

Brand Equity & Advertising

- Advertising's Role in Building Strong Brands

Bag om Brand Equity & Advertising

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805812848
  • Indbinding:
  • Paperback
  • Sideantal:
  • 390
  • Udgivet:
  • 1. april 1993
  • Størrelse:
  • 152x229x26 mm.
  • Vægt:
  • 554 g.
  • BLACK WEEK
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 14. december 2024

Beskrivelse af Brand Equity & Advertising

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

Brugerbedømmelser af Brand Equity & Advertising



Find lignende bøger
Bogen Brand Equity & Advertising findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.