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Brand Gap, The

- Revised Edition

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Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780321348104
  • Indbinding:
  • Paperback
  • Sideantal:
  • 208
  • Udgivet:
  • 25. August 2005
  • Udgave:
  • 2
  • Størrelse:
  • 203x135x22 mm.
  • Vægt:
  • 248 g.
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 5. April 2024

Beskrivelse af Brand Gap, The

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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