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Brand Meaning Management

Bag om Brand Meaning Management

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781784419325
  • Indbinding:
  • Hardback
  • Sideantal:
  • 344
  • Udgivet:
  • 5. maj 2015
  • Størrelse:
  • 159x239x33 mm.
  • Vægt:
  • 634 g.
  • BLACK FRIDAY
    : :
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 12. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Brand Meaning Management

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

Brugerbedømmelser af Brand Meaning Management



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