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Brand Meaning Management

Bag om Brand Meaning Management

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781784419325
  • Indbinding:
  • Hardback
  • Sideantal:
  • 344
  • Udgivet:
  • 5. maj 2015
  • Størrelse:
  • 159x239x33 mm.
  • Vægt:
  • 634 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

Beskrivelse af Brand Meaning Management

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

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