Business Communication

The exchange of information for promoting the goals of an organization is known as business communication. It also seeks to increase profits within the company. It is a broad field, which encompasses various topics such as marketing, customer relations, consumer behavior, brand management, employee management, event management and interpersonal communication. Business communication utilizes various media channels such as the Internet, radio, television, ambient media and word of mouth. Some of the applications of business communication are presenting business ideas, making plans, executing decisions and reaching agreements. This book provides comprehensive insights into the field of business communications. Such selected concepts that redefine this field have been presented in this book. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.