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Celebrity Fans and Their Consumer Behaviour

- Autoethnographic Insights into the Life of a Fan

Bag om Celebrity Fans and Their Consumer Behaviour

The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-depth insider study of a consumer¿s obsession with an actress, the book provides unique insights into the celebrity fan relationship and its meaning for the consumer in everyday life. While this book is primarily located in consumer research, it will appeal to an interdisciplinary audience from marketing, consumer behaviour, film studies, media studies and sociology.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815387275
  • Indbinding:
  • Hardback
  • Sideantal:
  • 216
  • Udgivet:
  • 8. Februar 2018
  • Størrelse:
  • 241x163x17 mm.
  • Vægt:
  • 454 g.
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Leveringstid: 2-3 uger
Forventet levering: 3. Juli 2024

Beskrivelse af Celebrity Fans and Their Consumer Behaviour

The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-depth insider study of a consumer¿s obsession with an actress, the book provides unique insights into the celebrity fan relationship and its meaning for the consumer in everyday life. While this book is primarily located in consumer research, it will appeal to an interdisciplinary audience from marketing, consumer behaviour, film studies, media studies and sociology.

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