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City Branding and Promotion

- The Strategic Approach

Bag om City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138488106
  • Indbinding:
  • Hardback
  • Sideantal:
  • 186
  • Udgivet:
  • 2. maj 2019
  • Størrelse:
  • 242x163x12 mm.
  • Vægt:
  • 424 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 16. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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