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Competing in a Service Economy
- How to Create a Competitive Advantage Through Service Development and Innovation
indgår i J-B-UMBS Series serien
- Indbinding:
- Paperback
- Sideantal:
- 208
- Udgivet:
- 3. September 2008
- Størrelse:
- 154x229x14 mm.
- Vægt:
- 378 g.
Leveringstid:
2-3 uger
Forventet levering: 3. Juli 2024
Bag om Matthew D. (University of Michigan Business School) Johnson
Vis alle bøger af Matthew D. (University of Michigan Business School) JohnsonBeskrivelse af Competing in a Service Economy
A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.
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