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Competitive Strategy for Media Firms

- Strategic and Brand Management in Changing Media Markets

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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805862119
  • Indbinding:
  • Paperback
  • Sideantal:
  • 384
  • Udgivet:
  • 18. maj 2006
  • Størrelse:
  • 152x229x14 mm.
  • Vægt:
  • 453 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

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