Udvidet returret til d. 31. januar 2025

Competitive Strategy for Media Firms

- Strategic and Brand Management in Changing Media Markets

Bag om Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805862119
  • Indbinding:
  • Paperback
  • Sideantal:
  • 384
  • Udgivet:
  • 18. maj 2006
  • Størrelse:
  • 152x229x14 mm.
  • Vægt:
  • 453 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

Beskrivelse af Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

Brugerbedømmelser af Competitive Strategy for Media Firms



Find lignende bøger
Bogen Competitive Strategy for Media Firms findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.