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Consumer Behavior in Asia

- Issues and Marketing Practice

Bag om Consumer Behavior in Asia

Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789006912
  • Indbinding:
  • Hardback
  • Sideantal:
  • 130
  • Udgivet:
  • 22. Juli 1999
  • Størrelse:
  • 148x210x13 mm.
  • Vægt:
  • 400 g.
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Leveringstid: 2-4 uger
Forventet levering: 30. Juli 2024

Beskrivelse af Consumer Behavior in Asia

Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran

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