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Consumer Behaviour in Asia

Bag om Consumer Behaviour in Asia

Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780333736258
  • Indbinding:
  • Hardback
  • Sideantal:
  • 275
  • Udgivet:
  • 18. juni 1998
  • Størrelse:
  • 235x155x21 mm.
  • Vægt:
  • 581 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 5. december 2024

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Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.

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