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Consumer Nationalism in China

- Examining its Critical Impact on Multinational Businesses

af Maggie Ying Jiang

indgår i China in the 21st Century serien

Consumer Nationalism in China af Maggie Ying Jiang
Bag om Consumer Nationalism in China

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781839982859
  • Indbinding:
  • Hardback
  • Sideantal:
  • 174
  • Udgivet:
  • 14. maj 2024
  • Størrelse:
  • 237x159x20 mm.
  • Vægt:
  • 412 g.
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 17. januar 2025

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Beskrivelse af Consumer Nationalism in China

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

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