Udvidet returret til d. 31. januar 2025

Consumer Voice

- The Democratization of Consumption Markets in the Digital Age

Bag om Consumer Voice

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030539825
  • Indbinding:
  • Hardback
  • Sideantal:
  • 126
  • Udgivet:
  • 2. september 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • BLACK WEEK
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 13. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Consumer Voice

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

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