Black November: Store besparelser hele måneden Vi fejrer Black Friday hele november måned med store besparelser
Udvidet returret til d. 31. januar 2025
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Consumers’ Purchase Intentions and Their Behavior

Consumers’ Purchase Intentions and Their Behavior

af Vicki Morwitz

indgår i Foundations and Trends (R) in Marketing serien

Consumers’ Purchase Intentions and Their Behavior af Vicki Morwitz
Bag om Consumers’ Purchase Intentions and Their Behavior

Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601988805
  • Indbinding:
  • Paperback
  • Sideantal:
  • 62
  • Udgivet:
  • 13. november 2014
  • Størrelse:
  • 234x158x7 mm.
  • Vægt:
  • 120 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Bag om Vicki Morwitz

Vis alle bøger af Vicki Morwitz

Beskrivelse af Consumers’ Purchase Intentions and Their Behavior

Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.

Brugerbedømmelser af Consumers’ Purchase Intentions and Their Behavior



Andre købte også..
Find lignende bøger
Bogen Consumers’ Purchase Intentions and Their Behavior findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.