Markedets billigste bøger
Gratis fragt fra 599,- kr
Trustpilot
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Consumers’ Purchase Intentions and Their Behavior

Consumers’ Purchase Intentions and Their Behavior

af Vicki Morwitz

indgår i Foundations and Trends (R) in Marketing serien

Consumers’ Purchase Intentions and Their Behavior af Vicki Morwitz
Bag om Consumers’ Purchase Intentions and Their Behavior

Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601988805
  • Indbinding:
  • Paperback
  • Sideantal:
  • 62
  • Udgivet:
  • 13. november 2014
  • Størrelse:
  • 234x158x7 mm.
  • Vægt:
  • 120 g.
Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025

Bag om Vicki Morwitz

Vis alle bøger af Vicki Morwitz

Beskrivelse af Consumers’ Purchase Intentions and Their Behavior

Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.

Brugerbedømmelser af Consumers’ Purchase Intentions and Their Behavior



Andre købte også..
Find lignende bøger
Bogen Consumers’ Purchase Intentions and Their Behavior findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.