Udvidet returret til d. 31. januar 2025

Corporate Innovation (RLE Marketing)

- Marketing and Strategy

Bag om Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138792401
  • Indbinding:
  • Hardback
  • Sideantal:
  • 282
  • Udgivet:
  • 22. august 2014
  • Størrelse:
  • 156x234x20 mm.
  • Vægt:
  • 521 g.
  • BLACK WEEK
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 13. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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