Udvidet returret til d. 31. januar 2025

Covert Cows and Chick-fil-A

- How Faith, Cows, and Chicken Built an Iconic Brand

Bag om Covert Cows and Chick-fil-A

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781400213160
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 11. juli 2019
  • Størrelse:
  • 175x227x22 mm.
  • Vægt:
  • 406 g.
  • BLACK WEEK
Leveringstid: 2-3 uger
Forventet levering: 12. december 2024

Beskrivelse af Covert Cows and Chick-fil-A

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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