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Cross-Channel Cooperation

- The Bundling of Online and Offline Business Models

Bag om Cross-Channel Cooperation

Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783835002388
  • Indbinding:
  • Paperback
  • Sideantal:
  • 151
  • Udgivet:
  • 24. februar 2006
  • Udgave:
  • 2006
  • Størrelse:
  • 210x148x9 mm.
  • Vægt:
  • 223 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

Beskrivelse af Cross-Channel Cooperation

Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

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