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Crossing the Chasm

- Marketing and Selling Technology Products to Mainstream Customers

af Geoffrey A. (President of The Chasm Group in Palo Alto Moore
Crossing the Chasm af Geoffrey A. (President of The Chasm Group in Palo Alto Moore
Bag om Crossing the Chasm

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781841120638
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 1. august 1998
  • Størrelse:
  • 136x235x13 mm.
  • Vægt:
  • 374 g.
  • BLACK NOVEMBER
Leveringstid: Ukendt - mangler pt.

Bag om Geoffrey A. (President of The Chasm Group in Palo Alto Moore

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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

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