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Customer and Business Analytics

- Applied Data Mining for Business Decision Making Using R

Bag om Customer and Business Analytics

Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities. It explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. The authors also give insight into some of the challenges faced when deploying these tools. Readers can access a powerful, GUI-enhanced customized R package online as well as example data sets on the book¿s website.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466503960
  • Indbinding:
  • Paperback
  • Sideantal:
  • 316
  • Udgivet:
  • 7. maj 2012
  • Størrelse:
  • 184x261x20 mm.
  • Vægt:
  • 562 g.
  • BLACK NOVEMBER
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Leveringstid: 2-4 uger
Forventet levering: 17. december 2024

Beskrivelse af Customer and Business Analytics

Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities. It explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. The authors also give insight into some of the challenges faced when deploying these tools. Readers can access a powerful, GUI-enhanced customized R package online as well as example data sets on the book¿s website.

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